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With the recent roll out of their new operating system, "Leopard," and the addition of Intel chips, Apple has
began to appeal to a wider variety of consumers. College students in particular have been switching from long time PC users to Apple fanatics at an unbelievable rate. In my house of 40 people, over 10 have switched from PCs to Apples in just the past two years. The issue comes down to reliability and ease of use. People are fed up with the constant crashing of PCs and short battery life on their notebooks. With an Apple you can run on a battery for 5 hours without having to worry about crashing or viruses. In an environment like a college campus, people talk, people visit each other often, and people see their friends obsessions with their new Apple Computers. Word spreads and college kids start buying.
began to appeal to a wider variety of consumers. College students in particular have been switching from long time PC users to Apple fanatics at an unbelievable rate. In my house of 40 people, over 10 have switched from PCs to Apples in just the past two years. The issue comes down to reliability and ease of use. People are fed up with the constant crashing of PCs and short battery life on their notebooks. With an Apple you can run on a battery for 5 hours without having to worry about crashing or viruses. In an environment like a college campus, people talk, people visit each other often, and people see their friends obsessions with their new Apple Computers. Word spreads and college kids start buying. 
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