The Ad War Begins

Apple launched an advertising campaign directly targeting PCs with the "I'm a Mac" and "I'm a PC" bits. Each were used to point out flaws in operating systems or hardware issues. After years of the abuse, Microsoft responded when they launched their own campaign during the 2008 season premier of NBC's The Office. The ads depict PC users of various professions and ethnicitys claiming "I'm a PC" and they seem to be proud of it. This is a direct response to the Apple ads in an effort avoid the stereotype the Apple ads have given them as a "nerdy" computer. This especially targets the college age consumer.